Your Email Newsletter: Built to Achieve Big Goals
Our process puts your goals first, because we’re not here to win awards. We’re here to support your vibrant and profitable marketing ecosystem with your flagship weekly email newsletter.
Email is one of your most versatile marketing tools.
Whether you want more referrals, want to attract new talent for your firm, drive traffic to your website, increase your social media following, or just about any other business goal, email can play a role. That’s why we make sure your email newsletter is not a prepackaged, canned copycat.
Your personal brand will cut through the noise and be delivered directly to the inboxes of your eager readers.
The Process
1. Strategy Session
We get together on a Zoom session to make sure we are a good match for each other. It is important we align in expectations and establish a strong rapport.
We go over the structure and tone for your ideal email newsletter based on our experience. And you see exactly how we make the magic work for law firm owners like you!
2. Goal Setting
As part of our strategy session, we go over your law firm’s goals and existing email metrics (if any). Together, we discuss what can be accomplished with your newsletter. This gives us core objectives for your email marketer to work toward.
3. Partnership Agreement
To kick off working together, we need to agree on some ground rules.
We will go over and agree on the core tenets. We establish how the process works on both ends. We cover timelines, the approval process, core values, communications policy, and more. It sounds like a lot, but we make it easy to understand for all of us.
4. Creative Dossier
One of the biggest (and most fun) steps happens now. We build a Creative Dossier directly for you and your law firm.
Basically, we are going to stalk you online and ask you a bunch of questions about you, ranging from pop culture references to major wins in your life and law firm. Our goal is to build out the ultimate guide for your writer about you. This way, your emails always sound like they are coming from you and the firm. At the end, you have a personal brand guide.
5. Tech Stack, Logins, and List Analysis
There’s a bunch of technical stuff we need to check on, including DKIM and DMARC records… basically, we make sure you have maximum deliverability for your emails.
You will need to set up an independent login to your email system for us. You should maintain full administrative control of your system. This ensures you never feel “trapped” by us – and we think it’s a smart policy to use with all of your digital marketing vendors.
We also set up trainings for our team members on how to log into your system and correctly handle your list. During this time, we will also do a list analysis to make sure everything is up to snuff.
6. Writer Assignment
We pair you up with a writer who will handle your email newsletters. He or she will get to know your tone and be responsible for keeping the trains on time (overseen and held accountable by our team).
Our writers are US-based and well-paid. Each one goes through an email writing boot camp covering everything they need to know to handle the creative and technical elements of writing superb emails for law firms. They work with a limited portfolio of clients so you get a consistent, high-quality product.
7. Launch into Your Monthly Rhythms
Each month, we will reach out to you for updates on stories, case results, and other notable achievements in your firm. You can send those to us in written, audio, or video format – whatever works best for your working rhythm.
Your writer will also continue to pull ideas from your social media, website, videos, and more. This way what goes on in your emails syncs up with and supports your overall marketing ecosystem.
Everything is Done For You, so You Can Focus on Other Parts of Your Law Firm…
We take the work off your plate of getting your email newsletter out the door every single week. It’s all the benefits of frequent, powerful communication with your list without the hassle of wondering what to write or figuring out subject lines — because you have more important things to work on!
On-brand Language and Tone
We understand the importance of maintaining a consistent brand voice and tone for you and your law firm.
Effective Email Strategies
With our expertise in email marketing, we keep everything focused on helping your law firm achieve its goals.
Tailored to Your Message
Our writers will work closely with your law firm to ensure that the email content accurately reflects your message and values.
Consistent Communication
We will uphold a consistent schedule of communication to keep you updated on the progress of your email content.
