Why Email?
It’s the most powerful media format not currently used by law firms on a large scale. It is crazy effective, yet few firms put it to use…
We want to make it easy for you to get this incredible marketing asset out the door! Imagine your law firm never missing its weekly communication with referral partners, past clients, and community leaders… with less than 20 minutes of your time each month!
Your Done-for-You Weekly Email Newsletter
Quarterly and even monthly emails are not getting you the results you want. You show up infrequently and without consistency, missing out on the two key factors that make email so powerful.
That’s why we take the work off your plate, so you can get all the massive benefits of a weekly email newsletter with only 20 minutes a month on your part. Our team makes sure your amazing, client-generating email newsletter gets out the door on time, every single week.
We Literally Wrote the Book on Email Newsletters for Law Firms!
There is only one book out there on email newsletters for law firms. It’s this one. And it lays out everything you should know before pressing send for the first or fiftieth time. Grab a copy and see what it takes to score big with email newsletters (or skip the DIY stumbles and work with us so you don’t have to worry about it 👍).
This Is a Huge Opportunity…
What Email Can Do for Your Law Firm
Your email marketing should be a cornerstone of your marketing plan. It’s not something you bolt on because you’re “supposed to” use email.
Email (done right) is a building block for growth.
You should want to focus on driving people onto your email list, because you know that building and nurturing a list is a path to massive growth. Legendary marketers including Russell Brunson, Dan Kennedy, Frank Kern, and countless others agree that your list is the ultimate asset you can have in any business.
The problem, unfortunately, is…
Nearly everything taught to lawyers about email is garbage.
Until now, email marketing in law firms has been treated like “small ball.” Infrequent, devoid of personality, and ineffectual. That’s the current standard for what firms do with email.
Today, however, with the right email marketing plan, your law firm can achieve the following and more…
High Quality Referrals from Professionals
Stay top of mind with your best possible referral sources by showing up every single week with an interesting message.
Improve Relationships with Current Clients
Get clients to better respect your firm and team members thanks to your frequent touching base via email.
Get More Social Media Followers
Your emails can send people back out to your social media profiles, increasing your follower count and multiplying your reach!
Convert More Leads to Clients
One of the best ways to turn those pesky “interested but not closed leads” into clients is perpetual follow up through your email newsletter.
More Video Views
Hate launching videos and getting 9 views? Drive your email list toward your YouTube and social videos to pump the view counts and add credibility to your channel.
Increase Brand Affinity
Wish you could more effectively share the great work you do as a firm and in your community? Establish yourself and your firm as local leaders while we improve your know/like/trust factor!
We make it easy for YOU
(Because we do it all!)
We build your Creative Dossier
Like political opposition research, we will dig deep to learn about you based on your current online profiles, along with a questionnaire.
Your assigned writer
You have a writer who will study your Creative Dossier and build newsletters specifically around your personality and style.
Feedback loop
To keep your content up to date with your interests, you can send us stories, updates, and other points of interest via email, video, or audio.
We press publish for you
The process is streamlined to make sure your email newsletters go out on time, every week. Our team will put everything into the email program and press send!